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The first step into the European market should not be based on the initial enthusiasm generated from the first few potential customer inquiries you receive from European distributors. Entrance must be well planned, organized and then implemented with the utmost care in order to ultimately succeed.  There are dozens of issues and factors that manufacturers need to be aware of and plan for in advance.  Companies attempting to sell their products into Europe from North American countries have found out that it does not work very well for them.  Europeans operate in a different way with a different style. They do business face-to-face, so North American firms must have a live presence located in Europe.  In the normal way, companies that open their own offices in Europe find that this is a large and expensive proposition to have their own Headquarters and the associated considerable cost structures.

Therefore, your company’s  appearance at the Medica Conference Trade Fair in Dusseldorf is only the very first small step. Even though you may have a positive first response from a few distributors at the Medica Conference, these distributors may not be the right fit for your type of products or they may have other factors that make them a poor fit for your company.

Maybe your company has already undertaken the first steps into the markets of Europe and understand, therefore, that it now makes good sense to go with a strong partner in Europe utilizing the experience of MMB and a well coordinated ,cost effective approach. Your second attempt to launch sales in Europe can and will be successful with Medical Marketing Berlin as your distributor for Germany and all of Europe.

Europe is a continent which is marked by very different nationalities, completely different Health systems in each country, mentalities, markets, dealer and manufacturer structures, and gross  national products considerably differ. The concentration on the big markets is vital for your first success. Germany is one of these markets and Berlin as a capital one of the most attractive addresses.

We have looked after the needs of American companies and their market launches in Europe successfully for over 15 years.  We have taken responsibility for their marketing and sales distribution in Europe.  This exact experience and knowledge and the prior success of MMB top management will provide your company with a sound business model for distribution in Europe.